A television commercial promoting the merits of finishing high school ran for many years, if I remember correctly. Most famous of all in the series showed a young man shopping for a wallet. He comes to a store supposedly owned and run by a Chinese gentleman and a Chinese woman. The customer asks, “Do you carry wallets?”
The man and the woman make eye contact. Their facial expressions both register a palpable sense of skepticism about the customer, as if to say, “Will he be able to pay for it?” They speak in Chinese; no subtitles. The man goes to the back of the store to retrieve a wallet.
Returning to the waiting customer he hands it over to him. It’s a narrow, teeny-weenie wallet. The Chinese man and woman were both holding back bursts of laughter and guffaws. The customer’s facial expression turns from being nice and polite to incredulity. Checking the wallet the young man says, “Why, this is too small,” squinting his eyes directed at the man.
The film narrator takes over the scene at this point and delivers the punch line even as the Chinese proprietors laugh hilariously. “High school graduates make 22% more in wages than their school dropout counterparts. Get smart. Finish your high school GED today.”
Very powerful commercial promoting high school education. For a great majority of Filipinos today, this ad is not necessary to convince them a good high school education is important. Parents want their children to finish not only high school but college, pawning everything they own to finance their children’s education. Filipino parents know that with education come good jobs.
We feel the same way as parents do about education. We believe that bright young minds ought not go to waste just because their families are too poor to send them to school. This is our mission: to help these bright kids finish high school with financial aid. Won’t you join us by donating to the high school fund? Thank you.